We’ve gone a long way since satellite television. Choosing what we want to watch and foregoing pre-scheduled shows. VOD and OTT have been a huge help because we no longer have to miss out on our favorite shows, games, movies, and other entertainment. On-demand video has progressed so much over the years that the differences between VOD and OTT have blurred!
But OTT and VOD aren’t the same, right?
They are different streaming services, that is true. Over time, OTT and VOD streaming services have been used so interchangeably. TV has changed a lot since it first came out in the mid-1940s. Television has improved technologically while also becoming more complex, going from large TV units to sleek LEDs to now TV on smartphones.
Your options for watching your favorite series and films are limited to smart TVs, VOD, OTT, the internet, and Netflix. This is undoubtedly the reason why many people get confused when content producers use terms like OTT and VOD.
Over the Top (OTT)
The modern method of consuming video content involves using an OTT, or over-the-top, platform to stream films online. In contrast to traditional methods of obtaining content, you are not required to download or save the video files for playback here. Instead, you get information directly from the internet and broadcast it to your TV.
When you watch a movie or a series on one of these platforms, you don’t download the contents; instead, you stream the entire thing from beginning to end. OTT systems are designed for live streaming and content streaming without downloading.
Broadcasting over the internet allows for faster transmission while maintaining high quality. Therefore, you won’t need any of those messy cable wires to view a 4K Livestream on an OTT platform. You may get started by connecting your TV or streaming device to your LAN or router.
OTT platforms offer a fairly narrow range of services. A system with a higher level of video playback efficiency and streaming quality is provided.
Many over-the-top service providers today have applications, websites, and social media pages that they use to advertise their services to users. Customers can access the offered subscription-based services by logging in to their web browsers.
Example of Over the Top (OTT)
Due to its ability to stream live content, YouTube is also a type of OTT platform. These live streams are broadcast online rather than through TV cables.
OTT subscriptions have increased 16 times in the last five years, and forecasts from the Indian M&E sector predict that by 2022, there would be 85–90 million subscribers. The OTT market is expected to be worth USD 2.6 billion in 2022. By 2030, it is anticipated to increase by 20–23%, reaching 11–13 billion.
OTT subscriptions are anticipated to reach 160–165 million in 2027 as a result of rising demand. The amount of time spent surfing the web and watching streaming content has tripled as a result of the OTT platform.
Premium memberships are rising as a result of appealing video content encouraging viewers to pay for premium or exclusive content.
How does OTT work?
Over-the-top services are those that offer video content but rely on the public internet, a free transmission system, to display it. OTT platforms use one-to-one transmission for delivering their content. Every end user has a different connection to the source content when the transmission is one-to-one; it always targets the same device or receiver.
It is the responsibility of Internet Service Providers (ISPs) to provide end users with infrastructure in the form of streaming OTT content. ISPs have little influence over how OTT video material is delivered or with regard to copyrights. To deliver content over the public internet, OTT adjusts a variety of networks and devices.
The functioning of OTT is mostly influenced by the internet connection, internet speed, and available bandwidth. As a result, an OTT application may be impacted by image and audio quality.
Video On Demand (VOD)
VOD enables users to watch videos anytime and wherever they choose. Before the advent of VOD, viewers had to turn on their TVs and check each channel to see what shows were now airing.
By enabling users to download video content and watch it whenever they want, VOD changed this. This was made available to users by cable services, who could either pay a small rental fee for On-Demand videos or record shows by hitting the record button when the show starts.
But VOD is not just available through cables. Platforms that offer online video content are also inspired by it.
Early in the 1990s, the first VOD business model was published. Now that data compression, data transmission, and other technologies have come a long way, phones can stream movies.
VOD can be watched on cable, TV, broadband, or any other way. Better content can be produced by several content producers and added to VOD platforms.
Users can download content permanently using video on demand (VOD) services. For the delivery of high-quality video material to the public, several VOD industries develop a content strategy.
The broadcasting industry’s present and future lie in video on demand. Through set-top boxes, cables, or smart devices like PCs and mobile devices, television systems stream TV shows.
Example of Video On Demand (VOD)
Streaming platforms such as Netflix and Amazon Prime are only two of the many streaming services available today that operate on the VOD platform principle.
How does VOD work?
VOD works by a server sending data or content to your video player. VOD is free in one model but earns money in another through commercials, thus instead of paying to see, viewers must endure watching advertisements in AVOD. Ad revenue is based on how long you spend looking at them, if the content is appealing, and the cost per view.
Only a few channels transfer their content to VOD platforms after initially broadcasting it on TV. The business of the VOD platform is significantly more predictable. In contrast to open account fees, the transactional VOD model bills the customer for the content they use.
A video file is compressed and then sent over the internet, where it is to be delivered, in Video on Demand (VOD), in order to deliver or showcase video content. After being transformed into a readable format, the video file is uploaded to servers.
At this point, videos are loaded and any additional information, such as subtitles or thumbnails, is added. The video is encoded and sent on the internet via the Content Delivery Network (CDN) when a user requests VOD. Our video player receives videos, decompresses them, and then decodes them into formats that users may readily see.
Types Of Video On Demand (VOD)
Many broadcasters use a variety of monetization models, although the majority of their efforts are concentrated in the AVOD, SVOD, and TVOD core categories.
Subscription Video On Demand (SVOD)
Subscription video on demand, or SVOD, is also referred to as subscription VOD. Many consumers have adopted the SVOD business monetization model, particularly following the global lockdown.
Example: Subscription Video On Demand (SVOD)
The majority of content producers who have subscription video on demand platforms advertise their content by providing monthly and yearly subscriptions for services like YouTube Premium, Amazon Prime, Netflix, Hulu, and more. These are primarily ad-free, so you may stream your videos without having to endure interruptions for advertisements.
Transactional Video On Demand (TVOD)
Transactional video on demand allows you to buy content on a pay-per-view basis. You’ve already had TVOD if you’ve signed up for a live program that’s being streamed online, a DIY lesson, or workshops. Transactional Video on Demand, or TVOD, bills customers using a pay-per-view system.
Typically, this content is original and exclusive to the internet. This is a popular method used by experts and artists to monetize their video content.
Example: Transactional Video On Demand (TVOD)
TVOD services generally keep clients by providing alluring price incentives, encouraging future returns. Amazon’s video store, Sky Box Office, and Apple’s iTunes are a few examples of TVOD services.
Advertising video on demand (AVOD)
Ad-based video on demand (AVOD) is ad-based video on demand that is made available to customers without charge.
Example: Advertising video on demand (AVOD)
YouTube is a well-known example of advertising video on demand (AVOD). You are allowed to watch videos with the stipulation that sponsored ads will be there.
Except for this, you won’t need to pay anything unless you want an experience without ads. It makes it easier for broadcasters to make money without having to deal with paywalls or subscriptions.
Difference Between Over the Top (OTT) and Video On Demand (VOD)
- OTT uses the internet to broadcast content, as opposed to VOD, which uses cable and satellite set-top boxes.
- Video on Demand includes pre-recorded or downloaded video content, enabling you to expand your library. OTT platforms also include podcasts (audio podcasts) in addition to video content.
- VOD allows users to download, record, or save content to watch later. However, with OTT, you are not able to download the video content; rather, you must stream it entirely. The OTT platform is made for streaming, not downloading, of videos.
- OTT uses the distribution model for video, while VOD uses the consumption model for video content.
- While OTT services like Spotify and Apple Music allow users to see video content as well as audio podcasts, VOD services allow users to watch collections of videos whenever they want.
- During broadcasts, OTT can stream content online, however this cannot be viewed after live streaming has ended. However, users of VOD can view downloaded and pre-recorded content.
Over the Top (OTT) Vs Video On Demand (VOD)
|Over the Top (OTT)||Video On Demand (VOD)|
|Content provided over the internet||Content that viewers can choose to play at a specific time.|
|Transmits over the internet||Transmits over internet, satellite and cable|
|Doesn’t allow play-back||Allows you to play-back content whenever you want|
|Works on distribution model||Works on consumption model|