Stratified vs Cluster Sampling | Examples

In this article, we’ll take a closer look at Stratified vs Cluster Sampling with examples. There are two main types of sampling methods used in research: stratified and cluster. But what’s the difference between the two? And which one is better?

Probability sampling is a component of statistical analysis and includes both stratified sampling and cluster sampling. Choosing samples from a large population is a process known as probability sampling, which is used for any type of research study.

The idea behind probability sampling is to choose a sample at random in order to conduct survey research.

Stratified Sampling

A population is divided into strata in a probability sampling technique known as stratified sampling, and participants are then randomly chosen from each stratum. The strata of a stratified sampling scheme must be homogeneous, collectively exhaustive, and also mutually exclusive. A subset of the population must be defined by the stratum.

Additionally, each component of the sample must belong to one and only one stratum in the population in order for it to be considered distinct. This suggests that the samples must include the entire population. Each stratum uses basic random sampling to assure accuracy and minimize sampling error.

The types of stratified sampling are:

• Proportionate Stratified Sampling

• Disproportionate Stratified Sampling

Example of Stratified Sampling

You want to know how a PHD degree might affect the income gap in your organization between different gender identities. You estimate that just a small percentage of the company’s employees have PhDs based on the employee list. In order to compare the differences between people who have a PHD degree and those who do not, you employ stratified sampling.

Cluster Sampling

When there is outward homogeneity but internal heterogeneity within clusters or groupings, the technique of cluster sampling is employed. It involves breaking up a population into various groups and clusters.

In order to achieve the required accuracy, cluster sampling is typically utilized to cut the number of interviews and the associated costs. The likelihood of random error is lowered when the bulk of the group’s heterogeneity is internal to the group and the sample size is fixed. The components in each of these clusters are then sampled. The entire population is divided into clusters, with each cluster’s components being randomly selected.

Cluster sampling techniques include

• Single-stage

• Two-stage

• Multiple-stage sampling

These techniques vary depending on how many steps are necessary to produce the desired sample.

Geography, buildings, schools, and other variables are frequently employed in the clustering population. An essential component of the optimum cluster sample design is the cluster’s heterogeneity.

Example of Cluster Sampling

Consider a café owner who is interested in the performance of all of its locations. Based on their locations, the owner groups the branches into clusters, and then randomly chooses samples from the clusters to examine performance.

Benefits of Cluster Sampling

■ Compared to other sample methods, cluster sampling is more economical.

■ Cluster sampling is used to handle surveys of huge populations.

■ The population should be varied for cluster sampling, but the clusters or groups must be homogeneous.

■ The clusters must accurately reflect the entire population.

Stratified vs Cluster Sampling

	Stratified Sampling	Cluster Sampling
Definition	Population is split into homogeneous segments and a sample is then randomly selected from each section.	Individuals from the population are randomly chosen from so-called “clusters” of naturally occurring groups.
Selection of Sample	The population is drawn at random from each stratum.	Each individual is chosen at random from a cluster.
Selection of Population	Individually	Collectively
Segmentation	Asked for by the researcher	Naturally formed
Purpose	Improve representation and accuracy	Increase efficiency while lowering costs
Homogeneity	internal, involving the stratum	between different clusters outside
Heterogeneity	between different strata on the outside	with the clusters on the inside

▶ Population is split into homogeneous segments and a sample is then randomly selected from each section in stratified sampling. ▶Whereas, in cluster sampling Individuals from the population are randomly chosen from so-called “clusters” of naturally occurring groups.

▶The population is drawn at random from each stratum in stratified sampling

▶ Each individual is chosen at random from a cluster in cluster sampling.

▶ Stratified Sampling‘s homogeneity is internal, involving the stratum. ▶ Whereas, cluster sampling‘s homogeneity is between different clusters outside

▶ Stratified Sampling‘s heterogeneity is between different strata on the outside. ▶ Whereas, cluster sampling‘s heterogeneity is with the clusters on the inside

▶ In Stratified Sampling, segmentation is done by the researchers. ▶ The segmentation of cluster sampling is naturally formed.

▶ Stratified Sampling improves representation and accuracy. ▶ Cluster sampling increases efficiency while lowering costs

▶ Stratified Sampling‘s selection of population is on Individual basis. ▶ Whereas, cluster sampling’s selection of population is done collectively.

Other articles

Please read through some of our other articles with examples and explanations if you’d like to learn more about research methodology.